The visual social network Instagram has gained over 100 million users and more than 40% of leading brands in approximately 2 years. Instagram is attractive for businesses as it provides them access to an extensive and engaged mobile user base through visual content.
Instagram recently overtook Twitter by having instagram business account a larger number of daily active mobile users. Where Instagram had 7.3 million users, Twitter was slightly behind with 6.9 million. This statistic is more significant because Twitter has more than 555 million users, which reflects the high engagement levels of Instagram users. If your business is still not on Instagram, you could be missing out on all these engaged users.
You could benefit from being on Instagram if you are an online retail business and have excellent photos of your products. Instagram audience would provide feedback about your products with comments, which is more effective than Pinterest, where users tend to like and pin more and comment less. The photos on Instagram are usually less traditional, because creative photos are likely to get more attention.
Instagram could be right for you if you have an interesting story to tell. Instagram is more intimate, which is why celebrities post their photos and can connect with fans on Instagram immediately. Photos of your company events, employees and their achievements connect with audiences on a level where they see what goes on behind the scenes. Such photos would not be right to post on Pinterest.
Furthermore, it is very easy to share images from Instagram to your Twitter, Facebook or Flickr pages.
Pinterest is the fastest growing website that provides a brilliant visual social platform for any business to capture and engage an audience. Pinterest is different from Instagram as it does not require users to sign up for an individual account to browse and view pins. Although Pinterest has only 12 million registered users compared to the 100 million users at Instagram, the significant number or users without accounts and unique visitors make up to more than 104 million visits in a month for Pinterest. Pinterest has provided more referral traffic than YouTube, Google+ and LinkedIn altogether.
Pinterest is a suitable platform for your company if you have an online business with videos or photos of your products that falls into a few categories on Pinterest. your popular andrelevant pins could be visible to users interested in these categories and a click will get them to the relevant page on your website.
Pinterest would be good for your company if it creates excellent content, such as infographics, blog posts or company news. Push your content on Pinterest as you do on other social networking sites like Facebook and Twitter.